RiteSmile Dental
Dental Practice Digital Transformation
RiteSmile Dental, a leading dental practice in Branchburg, NJ, has served its community for over 20 years. Founded and led by an NYU College of Dentistry graduate, the practice maintains active memberships in the American Dental Association (ADA), New Jersey Dental Association (NJDA), and Middlesex County Dental Society (MCDS). Their goal: attract new patients while reinforcing trust among existing clientele.
RiteSmile Dental partnered with DigiFlute to modernize its online presence and turbocharge patient acquisition through an integrated digital strategy.
Business Type
Limited Liability Company (LLC)
Industry
Dental Practice / Oral Healthcare Services
Services Offered
Website Development/Website Maintenance | Social Media (Organic + Paid) | Module Mind Mapping + Navigation Structure
Develop a responsive, SEO-ready website to showcase services and drive appointment bookings.
Implement a robust digital marketing plan—including social media optimization and targeted ads—to increase lead generation by 40%.
Establish a maintenance and analytics framework for continuous performance improvements and ROI tracking.
- Set KPIs to improve load speed, boost organic traffic, and grow social engagement. Aligned a focused cross‑functional team to execute efficiently.
- Delivered a lightweight CMS build with an average load time of 1.8s. Redesigned booking experience reduced drop‑offs by 22% while ensuring ADA accessibility.
- Targeted high‑intent local dental keywords. Launched 12 optimized service pages and blog posts, resulting in a 45% lift in keyword rankings and stronger local visibility.
- Ran hyper‑local Facebook & Instagram ads. With A/B tested creatives, achieved a 3.8% CTR (double industry average), grew followers by 50%, and generated 120 qualified leads in the first 3 months.
Website performance: 1.8-second average load time (10% faster than target).
Organic traffic: 38% increase in sessions and 55% boost in homepage visits.
Lead generation: 47% rise in online appointment requests and a 32% increase in new patient bookings.
ROI: 4.2× return on ad spend and engagement rate of 6.5%.
Project delivery: Completed within an 8-week timeline, 15% under budget, with zero post-launch issues.
