Success Story
Driving Digital Growth:
Content Marketing Success Story in FinTech
Success Story
Driving Digital Growth:
Content Marketing Success Story in FinTech
Client Profile
It is a 100% paperless, user-friendly digital platform offering seamless UPI payments, instant personal and home loans, affordable health insurance, and low-cost mutual funds. With zero processing fees, competitive interest rates, and superfast claim settlements, it empowers customers to manage finances effortlessly. This fintech company delivers simple, secure, and rewarding experiences across payments, borrowing, insurance, and investments.
Business Type
Diversified Financial Technology (Fintech)
Industry
Financial Services | NBFC
Services Offered
SEO | Content Development
Achievement
3×
Backlink acquisition
8×
Organic blog traffic
45%
Cost reduction
3×
Qualified leads
Objective
To implement a modern and cutting-edge approach for creating digital success
This fintech company engaged DigiFlute to architect a holistic content marketing engine tailored to its end-to-end fintech ecosystem.

How We Did It
Sophisticated Architecture & Navigation
Leveraged advanced keyword intelligence, competitive gap analysis, and user-intent mapping
Developed a pre-launch editorial calendar aligned with product release milestones
SEO & Backlink Strategy
Systematically published:
- High-impact pillar pages
- Optimized blog articles
- Shareable thought-leadership assets
Social Media & Lead Generation Campaigns
Targeted high-intent searches across UPI transactions, digital lending, wealth management, insurance, and investment verticals
Amplified reach via strategic syndication partnerships and targeted distribution to tech-savvy millennial and Gen Z audiences
Project by Numbers
Created a content engine across the company’s entire product suite yielded:
- 12× growth in Android UPI transactions within 6 months
- Climbing to the 11th most-downloaded UPI app on Google Play
- 8× increase in organic blog traffic across lending and wealth management verticals
- 45% reduction in customer acquisition cost for digital loans
- 3× rise in qualified lead submissions via content-driven gated assets
Services Delivered
- Content Strategy & Governance
- SEO & Keyword Research
- Editorial Planning & Production
- Interactive Content Development
- Performance Analytics & Optimization
- Syndication & PR Outreach