Client Profile

NAVI is a prominent Bengaluru-based financial technology enterprise offering a comprehensive suite of digital financial services, encompassing UPI transactions, lending solutions, wealth management products, insurance services, and digital investment platforms.

Objective

The organization sought to implement a comprehensive digital marketing strategy to enhance market penetration, optimize customer acquisition costs, and achieve measurable ROI across their diverse financial product portfolio.

How We Did it?

Implemented a multi-faceted content strategy incorporating data-driven keyword research and optimization, pre-launch content development pipeline, strategic content distribution aligned with product launches and SEO-optimized blog content focusing on high-intent keywords

What is the Result?

The implementation yielded substantial growth metrics:

• 12x growth in UPI platform adoption on Android devices
• Elevated positioning to 11th rank among UPI applications
• Enhanced digital presence across financial service verticals
• Improved market positioning in the digital payment ecosystem