Online Reputation Management is the process of measuring, monitoring and shaping conversations about your brand, on the Internet. In simple terms, it involves a 3 step process:
In a world where so much communication is taking place in the digital domain and people are learning about brands and products through consumer generated media, there is a growing need to monitor and protect your online reputation. The fact is, anyone can say anything about your staff, company or brand and get away with it. The downside of this; one complaint of bad service will travel as fast as a virus and it will negatively impact on your business.
With tens of thousands of new websites, blog posts, forums and chat rooms being created daily, businesses can no longer afford to ignore the comments of their customers. Fortunately Binary Bulls eMarketing offers a full Online Reputation Management service, which is vital to any public relations campaign. These services will keep you aware of how you are being portrayed online and give you invaluable advice pertaining to strategies to manage bad publicity.