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Success Story

NAVI

Driving Digital Growth: Content Marketing Success Story in FinTech 

Client Profile

Navi is a 100% paperless, user-friendly digital platform offering seamless UPI payments, instant personal and home loans, affordable health insurance, and low-cost mutual funds. With zero processing fees, competitive interest rates, and superfast claim settlements, it empowers customers to manage finances effortlessly. Navi delivers simple, secure, and rewarding experiences across payments, borrowing, insurance, and investments. 

Business Type

Diversified Financial Technology (Fintech)

Industry

Financial Services | NBFC

Services Offered

SEO | Content Development

Achievement

3×

Backlink acquisition

8×

Organic blog traffic

45%

Cost reduction

3×

Qualified leads

Objective

To implement modern and cutting-edge approach for creating digital success 

NAVI engaged DigiFlute to architect a holistic content marketing engine tailored to its end-to-end fintech ecosystem.  

How We Did It

01

Sophisticated Architecture & Navigation

  • Leveraged advanced keyword intelligence, competitive gap analysis, and user-intent mapping 
  • Developed a pre-launch editorial calendar aligned with product release milestones 
02

SEO & Backlink Strategy

Systematically published:

  • High-impact pillar pages
  • Optimized blog articles
  • Shareable thought-leadership assets
03

Social Media & Lead Generation Campaigns

  • Targeted high-intent searches across UPI transactions, digital lending, wealth management, insurance, and investment verticals 
  • Amplified reach via strategic syndication partnerships and targeted distribution to tech-savvy millennial and Gen Z audiences 
The Brand-New System, Made from Scratch
Our cross-functional team—comprising content strategists, SEO specialists, fintech domain writers, and growth marketers—co-created NAVI’s bespoke content framework. Employing a sprint-driven approach, we iterated on topic clusters and on-page optimization guidelines, integrated real-time performance dashboards, and established governance processes for continuous content refinement. This end-to-end system empowers NAVI to scale content production, maintain brand consistency, and adapt rapidly to emerging market trends.
We’re Changing the Way People Think of FinTech Content
Explore every detail of NAVI’s digital offerings before you transact. Our interactive content experiences—such as ROI calculators, personalized product journey maps, and dynamic infographics—provide prospective customers with transparent insights into fees, benefits, and use-cases. By setting a new standard for clarity and trust in fintech communications, NAVI positioned itself as a thought leader in India’s digital payments ecosystem.

Project by Numbers

Creating a content engine across NAVI’s entire product suite yielded: 

  • 12× growth in Android UPI transactions within 6 months 
  • Climbing to the 11th most-downloaded UPI app on Google Play 
  • 8× increase in organic blog traffic across lending and wealth management verticals 
  • 45% reduction in customer acquisition cost for digital loans 
  • 3× rise in qualified lead submissions via content-driven gated assets 

Services Delivered

  • Content Strategy & Governance 
  • SEO & Keyword Research 
  • Editorial Planning & Production 
  • Interactive Content Development 
  • Performance Analytics & Optimization 
  • Syndication & PR Outreach 
Collaboration

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch mobile applications.