Undoubtedly, mobile devices have become a staple in everyday living worldwide. It has become essential now days that websites be optimized for mobile devices. Mobile Websites can highly influence increase in sales, generating more traffic and boosting customer engagement. It gives you an edge over your competition too.
Smartphones and other mobile devices are widely used throughout the world – and the number of users is steadily growing. With this growth comes a corresponding growth in mobile internet browsing.
Between 2/2009 and 8/2011 mobile browser share grew by 1000%
Not only has mobile browser share enjoyed sizable growth, the usage frequency per user has also grown exponentially.
Researchers estimate that in 2011, 25%(1 in 4) of mobile users expect to access the web from thir device at least once a day.
Optimizing your site for mobile devices can also boost engagement. Research has shown that a mobile optimized site is able to generate almost twice the average traffic per user than sites without mobile optimization.
For Online-only retailers, a mobile site can increase consumer engagement by as much as 85%.
For Example – Website without mobile optimization – 3.5 average visits per user while Website with mobile optimization – 6.5 average visits per user.
Not only can mobile optimization enhance user engagement, it can also influence your bottom line -Sales.
Research suggests that, on average, website visitors are 51% (1/2) more likely to do business with an online retailer if it has a mobile site (U.S. data).
In 2010 it was estimated that only 22% (less than 1/4) of the Alexa top 500 websites were optimized for mobile.
In 2010 it was estimated that only 4.83% of the online retailers have websites optimized for mobile.