Mobile Websites

Smartphones and other mobile devices are widely used throughout the world – and the number of users is steadily growing. With this growth comes a corresponding growth in mobile internet browsing.

Between 2/2009 and 8/2011 mobile browser share grew by 1000%

Not only has mobile browser share enjoyed sizable growth, the usage frequency per user has also grown exponentially.

Researchers estimate that in 2011, 25%(1 in 4) of mobile users expect to access the web from thir device at least once a day.

Optimizing your site for mobile devices can also boost engagement. Research has shown that a mobile optimized site is able to generate almost twice the average traffic per user than sites without mobile optimization.

For Online-only retailers, a mobile site can increase consumer engagement by as much as 85%.

For Example – Website without mobile optimization – 3.5 average visits per user while Website with mobile optimization – 6.5 average visits per user.

Not only can mobile optimization enhance user engagement, it can also influence your bottom line -Sales.

Research suggests that, on average, website visitors are 51% (1/2) more likely to do business with an online retailer if it has a mobile site (U.S. data).

In 2010 it was estimated that only 22% (less than 1/4) of the Alexa top 500 websites were optimized for mobile.

In 2010 it was estimated that only 4.83% of the online retailers have websites optimized for mobile.