Online lead generation is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business’ products or services through the Internet. Leads can be generated for a variety of purposes – list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs.
A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.
In the past, lead-generation campaigns were focused on increasing the number of impressions and inquiries. Today, marketers are much more sophisticated, focusing on the number of qualified leads generated and how their marketing strategy is affecting revenue goals. B2B lead-generation campaigns need to be targeted and personal, and to prove success marketers are demanding insight into the process of moving prospects from initial inquiry to final sale.
Customized campaign using the Click Mechanic’s (a unit of Binary Bulls Media) Online Marketing System can help businesses to get demand within few days. Based on the clients’ circumstance, this could be a combination of Adwords campaign, email marketing campaign and other online marketing strategies such as social networking.
By capitalizing on the power of online marketing, Click Mechanic’s Competitive Marketing will take your lead generation campaign from indirect demand generation that rely on channels and traditional marketing that is difficult to measure to direct impact end user focus campaign with measurable results that can be improved over time.