Federation of Seed Industry of India (FSII)
Cultivating Digital Growth of an Agricultural R&D Leader in India: A Tale of Social Media Transformation
The Federation of Seed Industry of India (FSII) is the apex body representing leading seed companies in India. With an annual R&D investment of approximately ₹525 crore, FSII’s portfolio features cutting-edge cultivars including Tomato Leaf Curl Virus–tolerant tomato, Yellow Vein Mosaic Virus–tolerant okra (Bhendi), Single Cross Maize hybrids, and Leaf Curl Virus–tolerant cotton varieties. As a catalyst for agricultural innovation, FSII engages policymakers, researchers, and industry stakeholders to drive adoption of next-generation seed technologies.
Business Type
Trade Association / Industry Federation
(Non-profit organization)
Industry
Agricultural Technology / Seed Industry
(Agriculture sector)
Services Offered
SEO | Social Media (Organic + Paid) | Email Campaigns | Video Development | Video Marketing | Email Campaigns
Amplify FSII’s presence across LinkedIn, Twitter, and Facebook to position the organization as the go-to authority on seed research and policy.
Deliver a sustainable content management framework to ensure consistent, high-impact messaging.
Drive meaningful engagement—measured through qualified lead generation, bulk registrations for FSII events, and uplift in stakeholder interactions.
- Established brand-aligned profiles on LinkedIn, Twitter, and Facebook, optimizing bios, banners, and content pillars.
- Deployed a content calendar with 3–4 weekly posts, blending thought leadership articles, R&D highlights, and member success stories.
- Launched industry-focused LinkedIn sponsored posts targeting agronomists, seed scientists, and policymakers.
- Executed Google Ads remarketing to website visitors, achieving a 25% click-through rate (CTR) on resource promotion.
- Facilitated bulk registrations for the Annual Seed R&D Summit by integrating LinkedIn Lead Gen Forms, generating over 1,200 sign-ups in six weeks.
- Hosted live Q&A sessions on Twitter Spaces, driving a 40% increase in real-time attendee interaction.
LinkedIn organic followers surged from 1.2K to 5.3K in six months—a 4.4× increase, generating 180 qualified leads.
Overall social media following and engagement grew 3×, lifting brand visibility across platforms by 320%.
Paid campaigns delivered a 22% reduction in cost per lead (CPL) compared to industry benchmarks, while content engagement (likes, shares, comments) averaged a 15% engagement rate per post.
Bulk-registration strategy achieved 1,200+ summit attendees, representing 85% capacity of the virtual event.
These results underscore our ability to transform FSII’s social media landscape—driving exponential audience growth, elevating industry engagement, and solidifying the organization’s digital leadership in agricultural R&D.
