Success Story
Cultivating
Digital Growth of an
Agricultural R&D Leader in India
Success Story
Cultivating
Digital Growth of an Agricultural R&D Leader in India
A reputable body representing leading seed companies in India. With an annual R&D investment of approximately ₹525 crore, this organization features cutting-edge cultivars including Tomato Leaf Curl Virus–tolerant tomato, Yellow Vein Mosaic Virus–tolerant okra (Bhendi), Single Cross Maize hybrids, and Leaf Curl Virus–tolerant cotton varieties. As a catalyst for agricultural innovation, this organization engages policymakers, researchers, and industry stakeholders to drive adoption of next-generation seed technologies.
Business Type
Trade Association / Industry Federation
(Non-profit organization)
Industry
Agricultural Technology / Seed Industry
(Agriculture sector)
Services Offered
SEO | Social Media (Organic + Paid) | Email Campaigns | Video Development | Video Marketing | Email Campaigns
Amplify the organization’s presence across LinkedIn, Twitter, and Facebook to position the organization as the go-to authority on seed research and policy.
Deliver a sustainable content management framework to ensure consistent, high-impact messaging.
Drive meaningful engagement—measured through qualified lead generation, bulk registrations for events, and uplift in stakeholder interactions.
Established brand-aligned profiles on LinkedIn, Twitter, and Facebook, optimizing bios, banners, and content pillars.
Deployed a content calendar with 3–4 weekly posts, blending thought leadership articles, R&D highlights, and member success stories.
Launched industry-focused LinkedIn sponsored posts targeting agronomists, seed scientists, and policymakers.
Executed Google Ads remarketing to website visitors, achieving a 25% click-through rate (CTR) on resource promotion.
Facilitated bulk registrations for the Annual Seed R&D Summit by integrating LinkedIn Lead Gen Forms, generating over 1,200 sign-ups in six weeks.
Hosted live Q&A sessions on Twitter Spaces, driving a 40% increase in real-time attendee interaction.
- LinkedIn organic followers surged from 1.2K to 5.3K in six months—a 4.4× increase, generating 180 qualified leads.
- Overall social media following and engagement grew 3×, lifting brand visibility across platforms by 320%.
- Paid campaigns delivered a 22% reduction in cost per lead (CPL) compared to industry benchmarks, while content engagement (likes, shares, comments) averaged a 15% engagement rate per post.
- Bulk-registration strategy achieved 1,200+ summit attendees, representing 85% capacity of the virtual event.
These results underscore our ability to transform the organization’s social media landscape—driving exponential audience growth, elevating industry engagement, and solidifying the organization’s digital leadership in agricultural R&D.
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