Client Profile

ICOFP was established in 2002 this institute stands as a premier educational hub in India’s financial services sector. The institution focuses on developing future financial leaders through specialized education and training programs. Positioned itself as a key player in financial education through rigorous marketing efforts and qualitative learnings.

Objective

The primary goal was to enhance lead conversion rates through digital media channels while building a robust online presence that would generate positive word-of-mouth marketing.

How We Did it?

Implementation of a keyword-centric strategy aligned with client objectives. The execution encompassed comprehensive content optimization across both off-page and on-page elements. A complete social media overhaul was undertaken, including creation and management of social handles.

What is the Result?

Overall website traffic increased up to 10x. Now the business holds top position for highly competitive keywords and maintains leading position in organic search on the web.