Client Profile

Federation of Seed Industry of India (FSII) is a leading agricultural organization allocating approximately Rs. 525 crores annually to seed R&D. Their core product portfolio includes advanced cultivars like Tomato Leaf Curl Virus-tolerant tomato, Yellow Vein Mosaic Virus-tolerant Bhendi, Single Cross Maize, and Leaf Curl Virus-tolerant Cotton.

Objective

The primary objectives were to augment the client’s social media visibility and provide robust content management support. This aimed to enhance brand awareness and engagement with industry stakeholders.

How We Did it?

The strategy involved establishing and nurturing social media platforms through strategic resource allocation. Targeted campaigns were executed, complemented by Google Ads to engage the intended audience. Event promotion and bulk registrations further expanded industry outreach.

What is the Result?

Recommendations focused on amplified content dissemination via social channels and direct messaging. Social media platform growth was successfully driven, notably achieving a substantial increase in 4K organic LinkedIn followers within six months, generating qualified leads and industry engagement. Social media grew 3x in terms of followers and engagement returned brand visibility.